|
NO. |
PARAMETER |
ADVERTISEMENT SIGNS |
|
1 |
Definition |
An advertisement sign refers to a signboard used for display of commercial and product information for publicity and advertising purposes. |
|
2 |
Areas allowed |
a |
Within the Arts and Entertainment Area at Bugis
(Appendix 2);
|
|
b |
Along Orchard Road, within Orchard Planning
Area (Appendix
3);
|
|
c |
Along Eu Tong Sen Street and New Bridge Road
(Appendix 4)
|
|
d |
At Marina Centre (along Raffles Boulevard,
Temasek Boulevard and Temasek Avenue) (Appendix
5);
|
|
e |
Along Singapore River, between Coleman Bridge
and Clemenceau Bridge (Appendix
6); and
|
|
f |
At Raffles Place, directly fronting the open
space (Appendix
7).
|
|
3 |
Location |
The advertisement sign (e.g. panel signboard or electronic display signboard) is to be neatly mounted on the building facade. |
|
4 |
Urban Design Requirements |
a |
The sign shall be located within a height of not more than 30m or 6-storeys, whichever is lower, above the open walkway, except for those at Singapore River and Raffles Place. |
|
b |
The sign must be flush mounted and integrated into the overall design of the building facade. |
|
c |
Three-dimensional signs shall be allowed to project up to 600mm from the building facade, subject to clearances from the relevant clearances from the Competent Authorities and URA. |
|
d |
Singapore River
The sign shall be located within a height of not more than 15m above the walkway or 3-storeys, whichever is lower. |
|
e |
Raffles Place
The sign shall be located within a height of not more than 15m or 3-storeys, whichever is lower, above the walkway.
For each development, the advertisement signs are to be grouped together and the maximum area allowed is 30 sqm in total. The signs shall be computed as part of the allowable area for advertisement banners under BCA’s guidelines.
|
|
f |
Conservation Areas
Advertisement signs are allowed on gazetted conservation buildings or National Monuments, subject to compliance with the Guidelines for Display of Signs in Conservation Areas. |
|
5 |
Submission Requirements |
a |
Submissions must be made in full compliance with the provisions of the Building Control (Advertisement) Regulations and the Building Control (Temporary Buildings) Regulations. |
|
b |
Details to be included:
- Elevational View of the sign showing position, subject matter and dimensions;
- Sectional view of the sign showing the method of fixing and materials used;
- Layout Plan showing relative position of sign to buildings, roads or other landmarks; and
- Site plan showing the location of the lot at which the sign is to be displayed.
For advertisement signs along major routes such as Orchard Road, Singapore River and within Raffles Place, submissions should include an Elevation Drawing to indicate the location of both the existing and proposed signs in relation to the overall building facade. |
|
c |
For advertisement signs on gazetted conservation buildings or National Monuments, clearance from Conservation Section, URA on the proposed sign is required before applications are made to the Building and Construction Authority (BCA) accordingly. |
|
d |
Advertisement signs will be subject to the detailed requirements of relevant Competent Authorities, including BCA, Traffic Police Department, Land Transport Authority and ENV (Environmental Health Department). |
